We had been guessing 50% but it turns out that 68% goes to publishers – nice!
Here’s the Google AdSense Blog Post:
The AdSense revunue share (adsense.blogspot.com)
AdSense for content publishers, who make up the vast majority of our AdSense publishers, earn a 68% revenue share worldwide. This means we pay 68% of the revenue that we collect from advertisers for AdSense for content ads that appear on your sites.
And another article:
How is Google AdSense Revenue Share Calculated? (blog.searchenginewatch.com)
AdSense for Content, the ads which are contextually targeted to the words on your web page is calculated at a 68% split to the publisher. Google takes 32% of the effective CPM (eCPM) they charge the advertiser.
AdSense for Search, the ads which are plugged into your own website’s internal search engine and triggered and matched to keywords used in the search query is calculated at a 51% split to the publisher. Google takes 49% of the cost-per-click (CPC) they charge the advertiser.
-T
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