We had been guessing 50% but it turns out that 68% goes to publishers – nice!
Here’s the Google AdSense Blog Post:
The AdSense revunue share (adsense.blogspot.com)
AdSense for content publishers, who make up the vast majority of our AdSense publishers, earn a 68% revenue share worldwide. This means we pay 68% of the revenue that we collect [...]
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