I’ve been using Unique Article Wizard (UAW) a while now. I’ve been writing articles (trying to do at least 1 per week) and I also have several sites that receive content. In doing all of this, I’ve learned a number of things – so here they are.
- Don’t cheat! Just don’t use UAW to distribute the same article. Some people seem to not be doing the work of the rewriting. A note was sent out about that and they may start cracking down on it. It’s just not worth it at all. By the time search engines find duplicate content, there’s no point in sending out the exact same article everywhere.
- Write a good headline. This is probably the most important thing. Remember “AIDA” which means: Attention, Interest, Desire and Action. That’s the formula for writing articles. If your headline is too long or boring or just plain doesn’t make sense (there are a LOT of these, surprisingly), then you’re missing the very first thing… attention! You’re not capturing people’s attention, so you never get to ask for action.
- Don’t add unrelated keywords. Don’t add in keywords to just get your article out to more sites. Pick the best ones. Make 1/3 of your keywords longer tail and specific to what keywords your site is targeting. What happens is, with receiving directories, those keywords get turned into tags on Wordpress sites. Tags are very powerful and Google really like linking to them. If you want specific traffic, use the right keywords to convert that traffic.
- Link the correct words in your resource box. I see people still linking the words “click here.” Incredible. You don’t want to rank first for “click here” so don’t use that text in your links.
- Run spell check. Enough said.
- Don’t use contractions. For some reason (maybe a bug?) UAW, omits apostrophes. What I do is write the article normally and then as I’m editing each paragraph, I’ll remove as many apostrophes as possible – just to make sure it comes out right when it ends up on other sites… because, at that point, you can’t edit your article anymore.
- Rejected articles. On most sites I have that receive articles, I manually approve articles. So like I said in #2 above – make sure your headline makes sense and is not too long. I’ll reject those. If I’m not interested in reading it, the readers on my site won’t be either (in general – I’m not a woman, so I can’t speak for them). If a headline looks OK and then I go into the article and the first paragraph has grammar and spelling errors, I delete it. It’s not worth my time fixing it.
- Keep paragraphs short. You’re writing for the Web, remember. Use section headlines, bullets and anything else that makes the article very scannable.
That’s it for now, I may come up with more later.
-Tony
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